Marketing Interactively!

So today was my first day at my new job. This means I’m both wired and exhausted at the same time. I now work for an interactive marketing firm who is just as interested in the social aspects of their work online as they are about their people in-house and the bottom line. I find this wholly fascinating as an anthropologist and as a previous designer/developer turned information architect.

I don’t think I’ve ever come home from a first day of orientation more inspired to make a difference and be great at my job than I did today. Talking about relationship marketing and building communities from an agency standpoint is just amazing to me. The best part is they invite people to be skeptical about it all. I think being skeptical and inspired at the same time drives people to make it all happen. There are so many ways I can see cyber anthropology being applied to different aspects of this company both inside and out that I very excited to get in there and see how I can apply both my education and technical background to my work. Oddly, it’s a company I feel I can help make a difference in and with.

I say oddly because people rarely have that opinion of what is technically referred to as an ad agency.