This was one of the few projects I can talk about doing at SAP. During my tenure there, I went through a 3-month training bootcamp where I had to work through creating an innovative hypothetical product and pitch. This process was incredibly intensive and I was able to contribute a lot given my background in software development.
My team wanted to solve the world’s plastics problem. I helped them scope that down a little by figuring out how we could help the company responsible for most of the plastic waste in the world. We worked through a business model canvas to identify ways the hypothetical company could utilize a lot of the tools and services they already had such as logistics and marketing to create an innovative recycling program.
The idea behind this program is that it would encourage recycling and help the company directly benefit from it through reclaiming plastic for reuse and customer loyalty through discounts granted by earning points through recycling.
My contributions included the initial concept, design-thinking facilitation, creating personas, journey-maps, story boards, workflows, user stories, a bare-bones clickable prototype utilizing SAPs mobile Fiori design system, and I was the project manager of our team throughout the entire process introducing many of them to what it was like to work in an agile environment. Our final presentation in front of a jury was successful and we were given the highest marks on our idea and execution. (I am working on getting a copy of our final presentation to share parts of it here as I was not able to before I left the company.)
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- This was created quickly using SAPs Scenes to present our idea to our coach and get buy-in.
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- These were the personas we identified to focus on. We narrowed that focus down even further to jus the consumer, represented by Julia.
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- Stories are all over the news on how plastics are hurting our environment. This was a real story and was timely. It was to establish and emotional connection with why this was important.
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- This was an idea to have multimedia placement accessible right where the products were sold.
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- This was an early concept of a landing page that would be accessible via mobile and the web and could be linked to through a QR code on the bottle itself.
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- This was one of 5 different journey maps that were created - each based on a persona that you can see on the second page of the story board.
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- This was a very basic bare-bones prototype created with Adobe XD and SAP's Mobile Fiori design system. The link to the clickable version is in the description above.
