Qualitative Remote User Research
Following on the heels of last weeks post on my UX Pyramid, I thought I’d talk more about the methods one can use to produce the information that would be used to create the deliverables mentioned in it.
I am an anthropologist first and foremost, so being able to use my anthropological methods in user research is important to me. This particular method uses journaling as a means to gain insights into what the user actually does in the system by having the user document what they do when they do it rather than trying to run them through various fabricated scenarios that we as designers might come up with. This allows us to really see the application (this could be software, games, mobile apps etc.) from their perspective rather than trying to force our perspective on them.
As a part of this process, we ask the user to not only document what they are doing, but also to provide screen shots and any other collateral that might be of note (such as information about another site that may do what they want in a better way).
With the information gathered in the journaling portion of the study, we are then able to provide the users with access to new tools or scenarios we are working on that they may be interested in using. This way we get better feedback as these are parts of the system these particular users actually use.
This research then allows for the segmentation of the user base not only by the type of user they are, but also by the way they use the system and the parts of the application they use the most. All of which provides ample information for personas, concepts, process flows, story boards, and wireframes.